Showing posts with label Coco's Variety. Show all posts
Showing posts with label Coco's Variety. Show all posts

Sunday, July 19, 2009

Lettering, Part 2



I wanted to open a sticker department at Coco's Variety and considered taking this old wood flat file to Jose to have the top painted. Having painted the facade of Coco's, our parking signs, our chisel and our bicycles, I knew that he could do the job with style and panache. Although he is extremely reasonably priced, times are tight and we are counting every penny so I decided to give hand lettering another try.

Rather than engage in the extraordinarily amateurish efforts of freehand again, I used the magic of Photo-Lettering to create a template to work from. Excepting the disastrous connecting of the C and the K into a giant blob, I think it turned out pretty well.

Apologies to House Industries, Photo-Lettering and Ed Benguiat.

Wednesday, July 30, 2008

The Downward Force of Hammers (When Not Hammering)

In preparation for unveiling the new Coco's Variety tool department, I lined the drawers of an old Craftsman toolbox with roll linoleum. Though I have previously used lino for such, it is the first time I have affixed it with adhesive. Despite leaving the unrolled linoleum in the sun for a couple of hours, the pieces are so small they still want to curl and become unstuck. Hammers and dollies proved a perfect solution.

No, these hammers will not be for sale at the Coco's Variety tool department as these are from the corporate collection of Hooptyrides, Inc. Historically, we sold fine tools from a cart outside the store but they tended to get dusty, which discouraged sales. Shoplifting attempts, however, remained undeterred.