Sunday, July 19, 2009
Lettering, Part 2
I wanted to open a sticker department at Coco's Variety and considered taking this old wood flat file to Jose to have the top painted. Having painted the facade of Coco's, our parking signs, our chisel and our bicycles, I knew that he could do the job with style and panache. Although he is extremely reasonably priced, times are tight and we are counting every penny so I decided to give hand lettering another try.
Rather than engage in the extraordinarily amateurish efforts of freehand again, I used the magic of Photo-Lettering to create a template to work from. Excepting the disastrous connecting of the C and the K into a giant blob, I think it turned out pretty well.
Apologies to House Industries, Photo-Lettering and Ed Benguiat.